Some people hate Brussels sprouts; others hate stringing words together. That’s what writers are for. But everyone’s a writer, right? With slapdash content epidemic on the Web, that’s the takeaway.
Even if the blank page doesn’t send you screaming into the night, consider hiring a professional. Writers wrestle with words for a living. They’re good at keeping content clean and concise. So, go be brilliant at the business you’ve created; let a professional copywriter tell the world about it. Here are ten reasons why you’ll be glad you did.
1. You’ve Made a Significant Investment
You hired a designer to give you a professional look. The web programmers are poised to work their magic. SEO is bought and paid for. What ya gonna do with those keywords? A professional copywriter can exploit them to best advantage, in your brand voice. Don’t have a brand voice? A copywriter can help you develop one, and ensure that your content is fresh, alluring, easy-to-read, and grammatically correct from header to footer.
2. You don’t Know Where to Begin
You know exactly what you do, and how your company blows away the competition. But getting it down on paper is like performing brain surgery, on yourself. Copywriters have a way of drawing out the salient points. All you need to do is talk about how amazing your product or service is. The copywriter will translate it into optimized content with a logical flow.
3. You’re a Prisoner of the Left Brain
Creative headlines command attention, while subheads break content into logical chunks. If you’re a left brain thinker, a copywriter can give your content some creative, if not comic, relief.
4. You Need Marketing Spin
You majored in English, you can write. But chances are no professor ever taught you how to write benefit-oriented copy, appealing to the hidden urges and desires of a given target audience. A professional copywriter can turn your hard wrought features into irresistible benefits. Pass the spin.
5. You’re In The Weeds
Despite your way with words and uber-capacity to pile your plate, you’ve missed a deadline or two. And there are other areas in which your expertise is required. Divide and conquer.
6. You’re Chasing Your Tail
You wade through the 17 paragraphs you’ve just banged out and realize the point you were aiming to convey is a slippery beast. Seventeen more paragraphs aren’t going to bring you any closer to nailing it. You might just be too close to this one.
7. You Need it Tomorrow
Professional copywriters are used to being called in at the eleventh hour. They eat insane deadlines for breakfast. Even if you’re not up against a deadline—yet—a professional writer is one way to guarantee that your project stays on track, humming and purring to completion.
8. Redundancy, Redundancy
If it’s worth saying, it’s worth saying twice, right? Not if you’re a potential client with better ways to spend her time. A copywriter can ensure that you make each point once, in the most effective way. Another word for this is editing.
9. The Competition Hired a Copywriter
You know; you visited their site. A good copywriter can help you one-up them. Advantage: you.
10. You’re a Perfectionist
That’s your name on the website, white paper, annual report: It has to be good. That means hiring a professional who will agonize over every word, sentence, and paragraph. Not too long; just enough words to immerse the reader in positive vibes about you and get her ruminating on your brand. All typo-free and in the correct tense.