Is writing doomed to be replaced by emoji and their cutesy kin, stickers? No need to tap out a text if you have LINE, the Japanese chat app. Because there’s a sticker (or anime´ character) for that. As long as… Read more
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Shatnered: VO Session from Hell
Just because you have a great voice, doesn’t make you the best arbiter of how to use it. Unless you’re William Shatner. I’ve been on both sides of the recording booth. As much as I love receiving direction when I… Read more
Ten Reasons to Hire a Professional Copywriter
Some people hate Brussels sprouts; others hate stringing words together. That’s what writers are for. But everyone’s a writer, right? With slapdash content epidemic on the Web, that’s the takeaway. Even if the blank page doesn’t send you screaming into… Read more
De-cluttering: It’s Not Just for Closets
Or the garage, or your desk. The best copy is nasty neat in its Spartan efficiency. It’s trim of excess words and punctuation. It compels through specificity—without TMI. It neither rambles nor says too little. And it’s easier to de-clutter… Read more
Building Your First Draft: AKA Throwing Up on the Page
It may sound gross but it ultimately makes you feel better, and it beats staring at a blank page or worse—heading for Facebook. And if you think there’s nothing to toss on that Word doc, think again. Chances are you’ve… Read more