It may sound gross but it ultimately makes you feel better, and it beats staring at a blank page or worse—heading for Facebook. And if you think there’s nothing to toss on that Word doc, think again.
Chances are you’ve got a bunch of notes. Don’t panic, transcribe. And while you’re at it, grab all salient points from any relevant documents and emails. Know you’ll have to quote someone? Type two words: “Quote here.” And do that for any other text that you’re expecting from other sources.
You should now be staring at between one and twelve pages of fragments. Congratulations, you’ve created a Frankendraft. Play with the order of what you’ve got, grouping similar thoughts and deleting redundant ones. As you whittle down, start polishing the keepers. Continue to play with the order of your increasingly polished chunks until you’ve got something like a logical flow.
Eventually, by deleting the irrelevant and polishing what remains, from the Frankendraft real copy begins to form. And if at any point it becomes too scary, you can always hand the whole mess over to a professional copywriter.
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