Martha Fenton
Photo by Tom McPherson

My copywriting career began at Ogilvy & Mather, New York, where I produced award-winning advertising for American Express, Hershey, Kraft General Foods and other national brands. When I had the opportunity to move to Hong Kong, I took it. At Dentsu, Young, & Rubicam I wrote for flagship accounts, Hong Kong Tourist Association and Du Pont, earning more awards. After many travels, I landed in Portland, Maine. There, I worked for an ad agency that eventually imploded, but not because I left.

I’ve been a freelance writer since 1993. Ads and tag lines are still on the menu, so are blogs, apps, articles, white papers, executive sound bytes, screeds, and institutional histories—in 2012 I completed A Hospital For Maine: The History of Maine Medical Center.

Whether writing from scratch or copyediting, I’m good at communicating what really matters about your product or service to your intended audience. My goal with every piece of writing is to educate and persuade above all, entertain within strategic parameters, and whenever possible make readers smile. Whether you’re a multinational corporation or a start-up, your brand’s communication is in good hands.


VO Session at The Studio, Portland ME
Photo by Kevin Brusie

I started doing voice-overs in New York, recording radio and TV scripts for my client presentations. Quite often, clients ended up liking my voice better than the “talent” we cast. In Hong Kong I was the English-speaking voice of a Japanese department store and the bovine voice of the Famous Purple Cow, iconic mascot of Swiss chocolatier Jacobs Suchard.

I specialize in educational, documentary, and corporate narration. I’m particularly good at pronouncing difficult, scientific words as if I were making pleasant small talk. If you’re a veterinary technician, you’ve probably heard me on an IDEXX webinar. If you’re a community health worker, you may have learned about stroke systems of care from an MCD Public Health online training (there’s even an avatar of me). And if you call a Hannaford Supermarket, I’ll direct you to the right department. I’ve also narrated three series for Maine Public Broadcasting: HOME: the Story of Maine, Maine Experience, and Sustainable Maine. Listen.